AURA PULSE
Improves every pricing, contractual and customer-retention decision.
Customer data is fragmented across Salesforce, billing systems (Kaluza, ORMES), service CRMs and churn tools. New regulated CRE offers, regulated tariffs and bespoke B2B contracts coexist with heterogeneous consumption history.
PULSE explains margins down to the contract, identifies value breaks before churn, and proposes argued commercial actions. Every move is CRE-compliant and traced for audit.
What PULSE does for you.
PULSE cross-references consumption, tariffs, contracts and service signals to optimize portfolio value. It models price elasticity by segment, anticipates churn and argues every renewal proposal with its gross-margin impact.
Targeted read: only the data relevant, impactful or critical to this business enters the ontology. No full IS replication.
What you activate
from day one.
Illustrated on B2B & B2C Energy Distribution.
True beyond.
The examples above rely on the AURA PULSE sector. The principles below, however, hold for any organisation steering a real operation — regardless of the business.
No generative AI reasons correctly without an explicit representation of business concepts. The model comes after meaning.
Legacy stays in place. AURA reads, never writes, never moves data. Switching cost is zero, full reversibility.
Every recommendation is tied to the source attributes that produced it. Reproducible. Contestable. Auditable.
Value arises at the intersection of constraints — finance, ops, compliance, customer. AURA arbitrates; it does not optimise one silo.