Cockpit Retail & Merchandising
Structures assortment, pricing and promotions across the portfolio.
Retailers operate tens of millions of SKUs spread across SAP Retail, Oracle Retail, RELEX and homegrown pricing tools. Assortment / price / promo trade-offs are rarely coordinated and cannibalization effects are invisible at the category level.
ATLAS unifies assortment, pricing and promotion decisions on a common product ontology. It quantifies each move's effect on total margin and market share — not just the affected SKU.
What ATLAS does for you.
ATLAS rebuilds the retail value chain — per-segment price elasticity, marginal contribution per linear meter, promo halo effects — drawing on your applications: retail ERP (SAP Retail, Oracle Retail), planning engine (RELEX, Symphony) or data platform (Snowflake: datalake, analytics, KPIs, AI). It arbitrates between private label and national brands by quantifying the real competitive impact.
AURA reads from your IS: only the data relevant and impactful for Business decision-making enters the ontology.
The knowledge agents shipped with this cockpit
— ready to use, customised for you.
Preset Retail & Merchandising.
Universal principles.
The examples above use the Retail & Merchandising preset. The principles below hold for any organisation steering a real operation — regardless of sector.
Business understanding precedes the model. AURA adapts its ontology to your organisation's reality before contextualising its agents — never the reverse.
AURA plugs into your systems and reads only the data relevant to the decision. Legacy stays in place, without disruption.
Every recommendation is anchored on the data that produced it. Reproducible to the board, auditable to the regulator — by design.
AURA reasons at the intersection of constraints — finance, operations, compliance, customer. No silo optimisation: a decision that holds across the full scope.